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Welcome Super Seo

Super Seo Services is a leading online marketing company based in New Delhi, India offering comprehensive search engine marketing, search engine optimization, and web marketing solutions .We offer affordable SEO/SEM services to the world over.

We always deliver cost effective online marketing solutions and SEO/SEM services and ensure definite Indian advantage in SEO/SEM services.

August 28th, 2010

SEO – How to Use Google Analytics

You only have to do a little research around Google analytics (GA) to realise there are true fans, there are those who sceptical and those who sit on the fence. We use Google analytics, we send our clients a monthly report through GA, the simplicity of the dashboard interface allows them to monitor how their SEO campaign is working.

For those who have no desire to jump into the murky depths of the true capabilities of GA, lets look at the basics of what they can highlight for your website:

1. Traffic Sources overview: Without analytics (doesn’t have to be GA) you wont know how visitors use your site, or come to find your site. If you look at your dashboard you will notice a pie chart in the bottom left hand corner. This will tell you:

# The percentage of people who found your site through search engines (higher the better if you have an orgainic SEO campaign)

# The percentage of direct traffic you receive e.g people who have typed in your URL.

# Referring sites is when a visitor clicks on a link to your site from another site.

2. Content Overview: You can monitor the most visited pages, the time spent on those pages. Which means you can focus your highest converting keyphrases around these pages.

3. Keyword tracking: you may find over time your carefully selected keywords might not be the most appropriate, or that you are missing out on a little golden nugget you had not initially thought off.

4. Track and improve your conversions. A website is there to promote your business, by tracking your conversions you can build upon what works. Monitor market/seasonal trends.

5. Bounce Rate: You will see how long visitors spend on your site (bouce rate), this indicates that visitors are not finding what they are looking for and are clicking away instantly. It is well worth taking the opportunity to re-think your content, design or products.

Google analytics can provide you with an extensive never ending amount of useful information about your websites performance. This blog literally scratches the surface, well it doesn’t really even do that, but I hope it at least gives you an understanding of what is on the surface.

The sceptics don’t like that Google being the “super power” it is, has the ability to see how visitors from all search engines find and use your site. Meaning should they want to, they can undermine all your SEO efforts, in all fairness SEO is constantly evolving and nothing is set in stone. Google’s aim is to bring the searcher the most relevant results to a query, should google wish the change the game, SEO consultants are going to have to up theirs.

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August 23rd, 2010

SEM Vs SEO – What Are the Advantages?

Often users confuse SEO and SEM and use these terms interchangeably, ignoring the major differences in both the terms. The most used term among internet marketers SEO (search engine optimization) is an element of SEM (search engine marketing). An act of optimizing a website, SEO is used basically for natural and organic search engine listings and is among the most cost-effective functions of SEM.

On the other hand, Search Engine Marketing is an act of promoting your business via SEO (improving rank in natural listings) or through sponsored listings such as PPC. In short, SEM is a rather broad term. Whether it is an element such as SEO or the much broader functions of SEM, both the techniques can prove to be a great advantage if used in correct time and correct manner.

Some of the advantages of SEO and SEM are:

SEO

Cost Effective: SEO does not demand pay for click/visitors you get that means you can enjoy benefits of being on top without having to pay for this, includes long term benefits, needs low ongoing maintenance fees and is best for the marketers on budget. The only expenses would be while hiring expert SEO services from a well known SEO company, which is very less as compare to paid ads.
Trust: The organic listings of SEO are a trusted source of information, supposed to be indexed and unbiased entirely by the programmed method of the third party.
Long Lasting: Even though the SEO techniques takes around 6-7 months to bring results but the results are long lasting and benefit the user for years to come.

SEM:

1. Fast Results: Search Engine Marketing is the combination of PayPerClick and search engine optimization techniques, which makes it more appropriate for the marketers to get immediate results.

2. Direct Access to Target Market’s offers complete access to the target customers and a prospect to scale campaigns and follow them assertively.

3. More sales: The sponsored ads in SEM are known to drive more visitors to the site, which convert into more customers and higher sales, however demands higher investment.

Once you have developed your site, both SEO and SEM would be the major help in promoting your business. Since both the techniques are important and need proper understanding and skills, it is always beneficial to avail the SEM and SEO services of SEO and SEM experts from a reputed SEO company.

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August 11th, 2010

The Importance of Keywords in Your SEO Strategy

A successful Search engine optimization campaign begins with selecting effective keywords that enhance the traffic on your website. The keyword research service is an essential part of SEO that shapes the campaign activities and seo tasks for the website. These keywords are highly relevant and specifically targeted words that are used to search for various services and products your website offers. The seo expert begins the process of keyword research by formulating the refined list of keywords that are based on actual performed searches, its relevance and the present competitiveness in the market. The SEO companys goal is not just getting traffic but the traffic that effectively converts to buyers. It finds the high traffic and low competition keywords which when combined with effective content results in generating volumes of traffic and sales for your online business.

Keyword research and analysis requires complete understanding of seo regulations and norms and a comprehensive knowledge of your websites business domain. The keyword research is therefore considered as an integral part of the overall SEO Services. The researches for keywords primarily involve understanding the clients business and the specialty of their service or product. After analyzing the target customer group, goal-oriented keywords are identified and prospective quality keywords are charted that helps your business achieve faster and better ranking. The researched data is incorporated with the search engine marketing trend and the data keywords are grouped in order to make a relevant keyword list. Then after the list of most profitable keywords is included in the rich content text which will bring assured and the most qualified traffic to your business website.

The research for right keywords ensures the relevancy of your online business. Moreover when your business is promoted on right keywords, it ensures that your business or services effectively reaches to the right people. Apart from this, there are many added benefits of the keyword research service. The search engine optimization company amalgamates the keyword analysis research with optimization tools that are designed to convert the procured information into a profitable action. Furthermore, the keyword acquired through detailed research effectively facilitates your company to prioritize activities which defines success of your business. SEO experts assemblage their experience to target wide visitor demography with the help of precise keywords that leads to generation of faster and more conversions. The SEO keyword service also involves pay per clicks and cost per click campaigns.

Keyword research services include analysis of keyword density, proximity and prominence in different web pages that ensures proper optimization of all pages on your business website. On page optimization service helps in indexing the keywords in search engines that the search engine crawlers look for as an important part for the process of indexing, crawling and awarding top results to the website. The best keywords are strategically placed in the title, headlines, meta tags and the content that will enhance the website performance and draw fantastic results .

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